Tuesday, 27 April 2010

Fugative - where it's at

I made a sweetly old-fashioned power ballad called "It Did It for Love" by Swedish actress Jessica Andersson my selection for Week's Best Pop Song but if something more current is your thing then check out Fugative and his new song "Crush". It's not strikingly original or even that good - though with its catchy hook and bouncy rapping it is easy on the ear. But you are looking at that rare thing : an artist on the verge of pop stardom. It may not last very long or raise many ripples of interest outside Britain - he's from Essex - but he's definitely got something started.

He's had a couple of minor hits already - Jimmy Shoe, It's Summertime and Supafly - and they were before he turned 16. By a brief straw poll of YouTube and Blog comments he is widely believed to be a handsome young fellow (example comment: "hes da fittest boy singa eva" ).
He writes his own songs and apparently records them in his bedroom (surely not since he got a bit famous?). His light and bright commercial R&B sound seems like the surest route to pop success these days. See what it did for Jay Sean and Taio Cruz - US no 1s. On that subject he has already been taken under the wing of a big US music manager who is predicting big things for him. Well he wouldn't be doing his job if he didn't big up the lad would he? Actually, hold on a minute. Pop supremo signs up a handsome young white kid to sing black music to sell to young girls. Doesn't sound so modern and cutting edge when you put it like that but here's the single:

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