Why is Mike Posner giving away the sound of the Summer?

I am not complaining but I was a bit surprised to be able to download Mike Posner's brilliant new single "Cooler than me" right off his website for free. It's a track that's been around for a while but is only now been given the big release complete with new radio edit and a video. It is working as the track is climbing up the Billboard Top 100 and is already top 10 on iTunes.

So why can you get it free at http://www.mikeposner.com/free-downloads ? I guess it won't be free for long. I don't really understand the marketing of music these days.

It is my Best Pop Song of the Week and may get to be one of those songs that defines a Summer or at least forms a pleasant aural backdrop. It's bright, breezy, catchy and cool with a great moment about 30 seconds in. I am sure a lot of listeners will be reminded of Justin Timberlake but he is a genuine talent this guy. He has another song knocking around which I think is even better than Cooler than Me, which is "Drug Dealer Girlfriend". It features the same breezy R&B light style and a witty authentic sounding lyric. If you haven't heard them yet, see what you think.

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