Hurts have delivered 2010's first classic

Being on loads of New Year "ones to watch" lists is a bit of a double-edged sword I think: flattering and lots of publicity but also ramps up the expectations and perhaps subliminally suggests to people that you are being hyped up beyond your worth. Hurts has certainly been heavily tipped recently on the back of 2009's excellent "Wonderful Life" (a previous Best New Pop Song selection - see review) . The BBC's Sound of 2010 placed Hurts in the top 5 and were no 2 on Breaking More Waves similar list. But BELIEVE THE HYPE! The first new material we have from the British duo is called "Blood, Tears and Gold" (not a single yet apparently but will be on a Spring debut album):

http://www.youtube.com/watch?v=JBOEsQCdqpI

It is not only my current selection as the song of the week (and the first time one artist has been featured twice) it is the first one I have rated "instant classic". It is the kind of emotionally-charged atmospheric synth ballad that you want to really savour over and over, perhaps in the dark. With more mainstream, radio-friendly but obviously classy and distinctive songs like this they could well out-perform the hype and become a huge success in the UK and beyond.

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